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By Joanna DelBuono
Brooklyn Daily
Super Bowl 48 has come and gone.
The mega expensive commercials have aired, the Seattle Seahawks have spread their wings, flying back west to the nest with the Vince Lombardi Trophy firmly grasped in their talons, after sacking the Denver Broncos like a feed-bag, 43–8, and I’m still 0 for 0 on winning the office pool.
What a game for the first ever Super Bowl played in a stadium that is home to two New York teams based in that other state of New Jersey — which is more confusing than how many downs it takes to make a yard, or how many yards to make a down. Oh well.
My real reason for watching, besides the pickies, is which commercial spot will have earned its $4 million-plus price tag.
Without further sacking, blitzing, and rushing, here are my top three: Doritos, Doritos, Doritos. Yes, that spicy, crunchy sack snack of satisfaction hit the big time with it’s “Time Machine” and “Rodeo on a dog” submissions. It’s three days later and I’m still chuckling — especially with each triangular chip dipped into the guacamole I savor.
Next on the list is the Volkswagen commercial; “I hate these wingie thingies.” The butt rainbow was enough to rival the Skittles’ “Taste the Rainbow,” campaign, EVA. Great 30 second spot and certainly worthy of the Euros it cost. Hey, wings are pricey. It ties with Super Bowl 46 “Force be with you” spot of 2012.
Last on my list is the Ellen DeGeneres spot for Beats Music, but then I’ve always been a sucker for a dancing granny in a fairy tale.
Car companies, probably feeling the growth, ruled the roost with ads featuring Bruce Willis for Honda, the Toyota Muppets, and a rendition of “Nessum Dorma” by Morpheus (Lawrence Fishburn) a la Matrix in a KIA K-900 (Turnadot will never be the same for me again).
Certainly honorable mumbles to Seinfeld, George, and Newman in the reunion category. But I really liked the yogurt spot with Uncle Jessie and the Full House boys — John Stamos never gets old.
Long gone were the great Geico spots of yesteryear. No more cavemen, and alas, the lizard has been replaced by a pig, which was so much funnier when he was a little piglet saying, “Wee, wee, all the way home.”
Go Daddy — still confusing, but not as bizarre, and Pepsi and Budweiser pulling the same heart strings rounded out the night.
Patriotism was very much on the uptick, hitting the high notes with returning soldiers and Bob Dylan hawking “Made in America” Chevy spots. The times sure are-a-changing, with nary a protest hammer blowing in the wind.
Not for Nuthin™, it’s sad to say, but the more you pay the less you get in the ad world. The boys on Madison Avenue slipped a bit this year. Oh well, there’s always Super Bowl 49, and next year’s office pool to look forward to.
Follow me on Twitter @JDelBuono.